The nature of the way businesses communicate with consumers is changing. With a shift of focus to mobile-first communication, messaging consumers on an app they prefer and extensively use makes more sense for businesses. After getting their business case approved and verified by WhatsApp, businesses can use the medium to instantly share invoices, product notifications, offer customer support and also automate processes.
Messaging to win the consumer’s heart
The new Click to WhatsApp CTA on Facebook ads is the perfect answer to a marketer’s dilemma of getting lost in the consumer’s Newsfeed. According to a report by Facebook Insights, 53% of people surveyed said that they would prefer to shop with a business they can contact through a chat app. While 56% of people surveyed said that they would rather message than call customer service. It is easy to get lost in a newsfeed but if you offer consumers the chance to message the business directly, you can get their attention and also offer customer support with relevant information.
Facebook is offering a gold mine for marketers and advertisers by bringing Ads that Click to WhatsApp to more countries after introducing it last year. This means that you can now post an ad on Facebook or Instagram and drive your users to open a chat with your business on WhatsApp to address customer queries and concerns, offer customer support and increase conversion rates!
With the advent of new technologies and consumers increasingly spending more time on their smartphones, we all know that digital is the way to go. Everyday, new apps launch by the truckloads and the competition only gets fierce every second. In such a scenario, how does a business stand out from the clutter, stay top of mind and establish a personal connect with their consumers?
Four areas of customer connect benefiting from WhatsApp’s Business API.
With the introduction of the WhatsApp Business API, enterprises can cash in on the popularity of WhatsApp and move their communications to a medium used and preferred by customers. As companies across the board begin using the WhatsApp Business API to connect with their customers in ever-evolving ways, here are a few possibilities in four broad areas of customer communications to kick-start the imagination.
Across a number of industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses as a major motivational factor for them to engage with businesses via an app they already use and trust.
The most anticipated event for the mobile industry, Mobile World Congress (MWC) 2019, was held in Barcelona from February 25-28. When the combined forces of Karix Mobile and Tanla Solutions united, the excitement levels soared to new heights.
The theme for MWC 2019 was ‘Intelligent Connectivity’, and the event gave us the opportunity to gauge the global pulse of the mobile industry. MWC 2019 was a special event for us this year as Karix rolled out its suite of services for the WhatsApp Business solution.
We present to you some highlights from the event that brought together experts, opinion leaders and innovators from across the globe.
Karix offers WhatsApp Business APIs to enterprises to drive rich customer conversations.
26th February: Karix Mobile Pvt. Ltd, one of the world’s largest providers of unified communication solutions, has announced their suite of services for the WhatsApp Business solution. The offering was launched at Mobile World Congress 2019 in Barcelona today, where Karix Mobile is showcasing their extensive suite of unified communication solutions from 25th to 28th of February 2019.
Messaging apps are bridging the communication gap and helping people connect across continents and timezones. Over the last decade, people's use of mobile messaging apps has been steadily rising. Facebook reports that by 2021, the global user base for mobile messaging apps will have risen by 23%. And WhatsApp is riding the wave and leading the revolution as it enjoys first place in the list of most popular messaging app globally.