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Driving Discovery to Conversion with Ads that Click to WhatsApp


Messaging to win the consumer’s heart

The new Click to WhatsApp CTA on Facebook ads is the perfect answer to a marketer’s dilemma of getting lost in the consumer’s Newsfeed. According to a report by Facebook Insights, 53% of people surveyed said that they would prefer to shop with a business they can contact through a chat app. While 56% of people surveyed said that they would rather message than call customer service. It is easy to get lost in a newsfeed but if you offer consumers the chance to message the business directly, you can get their attention and also offer customer support with relevant information.

Facebook is offering a gold mine for marketers and advertisers by bringing Ads that Click to WhatsApp to more countries after introducing it last year. This means that you can now post an ad on Facebook or Instagram and drive your users to open a chat with your business on WhatsApp to address customer queries and concerns, offer customer support and increase conversion rates!

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Topics: WhatsApp Business, Use-cases, Customer Communication, Marketing, Click to WhatsApp, Facebook Ads

Why You Need to WhatsApp-enable Your Business

Four areas of customer connect benefiting from WhatsApp’s Business API.

With the introduction of the WhatsApp Business API, enterprises can cash in on the popularity of WhatsApp and move their communications to a medium used and preferred by customers. As companies across the board begin using the WhatsApp Business API to connect with their customers in ever-evolving ways, here are a few possibilities in four broad areas of customer communications to kick-start the imagination.

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Topics: WhatsApp Business, Use-cases

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