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Why You Need to WhatsApp-enable Your Business

Four areas of customer connect benefiting from WhatsApp’s Business API.

With the introduction of the WhatsApp Business API, enterprises can cash in on the popularity of WhatsApp and move their communications to a medium used and preferred by customers. As companies across the board begin using the WhatsApp Business API to connect with their customers in ever-evolving ways, here are a few possibilities in four broad areas of customer communications to kick-start the imagination.

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Topics: WhatsApp Business, Use-cases

Do More With the WhatsApp Business Solution


Across a number of industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses as a major motivational factor for them to engage with businesses via an app they already use and trust.


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Topics: API, WhatsApp Business

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