Across a number of industries, you can use WhatsApp to notify, converse and engage with customers through their most preferred messaging app. WhatsApp can act as a dynamic platform to drive two-way conversations and improve customer satisfaction. Also, the fact that customers do not have to download an additional app poses as a major motivational factor for them to engage with businesses via an app they already use and trust.
Messaging apps are bridging the communication gap and helping people connect across continents and timezones. Over the last decade, people's use of mobile messaging apps has been steadily rising. Facebook reports that by 2021, the global user base for mobile messaging apps will have risen by 23%. And WhatsApp is riding the wave and leading the revolution as it enjoys first place in the list of most popular messaging app globally.